Sales
Track the sales outcomes of your conversations β how many converted, at what rate, and how much revenue they generated β overall and per agent. This is the conversational-commerce view of your inbox: where conversations turned into orders.
It's period-based and follows the shared rules in How we calculate analytics.
The key rule: conversions are logged at closure
A conversion is recorded when a conversation is closed β so, like Ticket Fields, this page is anchored to closure. Only conversations that have been closed in Zaapi appear here; an open conversation hasn't been logged yet.
Sales Summary
Three headline figures for the period. Each card overlays two trend lines β Last 7 days against the Previous 7 days β so you can see the movement rather than a single delta.
Number of converted customers
How many customers converted (logged a sale) during the period.
Conversion rate
The share that converted β converted out of the total that could have.
Total sales revenue
The total revenue from logged conversions, in your workspace currency (shown as ΰΈΏ / Thai Baht in the example).
Sales by Agent
A per-agent table. Per the note on the page, only sales from conversations closed in Zaapi appear here β same closure rule as above. For each agent:
Converted β conversations they closed that logged a sale.
Unconverted β conversations they closed with no sale logged. (Highlighted in the UI to draw the eye to missed conversions.)
Conversion Rate β Converted Γ· (Converted + Unconverted) for that agent.
Sales revenue β total revenue from that agent's converted conversations.
Good to know
Dashboard empty? The conversion-logging workflow isn't enabled β see the top of this page.
Logged at closure β only closed conversations count; conversions are recorded when the conversation closes.
Currency β revenue is shown in your workspace currency (ΰΈΏ in the example).
A high Unconverted count usually means conversations were closed without a sale being logged β either genuinely no sale, or the logging step was skipped.
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