Sales
Track the sales outcomes of your conversations — how many converted, at what rate, and how much revenue they generated — overall and per agent. This is the conversational-commerce view of your inbox: where conversations turned into orders.
It's period-based and follows the shared rules in How we calculate analytics.
The key rule: conversions are logged at closure
A conversion is recorded when a conversation is closed — so, like Ticket Fields, this page is anchored to closure. Only conversations that have been closed in Zaapi appear here; an open conversation hasn't been logged yet.
Sales Summary
Three headline figures for the period. Each card overlays two trend lines — Last 7 days against the Previous 7 days — so you can see the movement rather than a single delta.
Number of converted customers
How many customers converted (logged a sale) during the period.
Conversion rate
The share that converted — converted out of the total that could have.
Total sales revenue
The total revenue from logged conversions, in your workspace currency (shown as ฿ / Thai Baht in the example).
Sales by Agent
A per-agent table. Per the note on the page, only sales from conversations closed in Zaapi appear here — same closure rule as above. For each agent:
Converted — conversations they closed that logged a sale.
Unconverted — conversations they closed with no sale logged. (Highlighted in the UI to draw the eye to missed conversions.)
Conversion Rate — Converted ÷ (Converted + Unconverted) for that agent.
Sales revenue — total revenue from that agent's converted conversations.
Good to know
Dashboard empty? The conversion-logging workflow isn't enabled — see the top of this page.
Logged at closure — only closed conversations count; conversions are recorded when the conversation closes.
Currency — revenue is shown in your workspace currency (฿ in the example).
A high Unconverted count usually means conversations were closed without a sale being logged — either genuinely no sale, or the logging step was skipped.
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