> For the complete documentation index, see [llms.txt](https://help.zaapi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.zaapi.com/analytics/sales.md). # Sales Track the **sales outcomes** of your conversations — how many converted, at what rate, and how much revenue they generated — overall and per agent. This is the conversational-commerce view of your inbox: where conversations turned into orders. It's period-based and follows the shared rules in How we calculate analytics. *** ### The key rule: conversions are logged at closure **A conversion is recorded when a conversation is closed** — so, like Ticket Fields, this page is anchored to **closure**. Only conversations that have been closed in Zaapi appear here; an open conversation hasn't been logged yet. *** ### Sales Summary Three headline figures for the period. Each card overlays two trend lines — **Last 7 days** against the **Previous 7 days** — so you can see the movement rather than a single delta. #### Number of converted customers How many customers converted (logged a sale) during the period. #### Conversion rate The share that converted — converted out of the total that could have. #### Total sales revenue The total revenue from logged conversions, in your workspace currency (shown as ฿ / Thai Baht in the example). *** ### Sales by Agent A per-agent table. Per the note on the page, **only sales from conversations closed in Zaapi appear here** — same closure rule as above. For each agent: * **Converted** — conversations they closed that logged a sale. * **Unconverted** — conversations they closed with no sale logged. (Highlighted in the UI to draw the eye to missed conversions.) * **Conversion Rate** — Converted ÷ (Converted + Unconverted) for that agent. * **Sales revenue** — total revenue from that agent's converted conversations. *** ### Good to know * **Dashboard empty?** The conversion-logging workflow isn't enabled — see the top of this page. * **Logged at closure** — only closed conversations count; conversions are recorded when the conversation closes. * **Currency** — revenue is shown in your workspace currency (฿ in the example). * **A high Unconverted count** usually means conversations were closed without a sale being logged — either genuinely no sale, or the logging step was skipped. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.zaapi.com/analytics/sales.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.