> For the complete documentation index, see [llms.txt](https://help.zaapi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.zaapi.com/analytics/sales.md).

# Sales

Track the **sales outcomes** of your conversations — how many converted, at what rate, and how much revenue they generated — overall and per agent. This is the conversational-commerce view of your inbox: where conversations turned into orders.

It's period-based and follows the shared rules in How we calculate analytics.

***

### The key rule: conversions are logged at closure

**A conversion is recorded when a conversation is closed** — so, like Ticket Fields, this page is anchored to **closure**. Only conversations that have been closed in Zaapi appear here; an open conversation hasn't been logged yet.

***

### Sales Summary

Three headline figures for the period. Each card overlays two trend lines — **Last 7 days** against the **Previous 7 days** — so you can see the movement rather than a single delta.

#### Number of converted customers

How many customers converted (logged a sale) during the period.

#### Conversion rate

The share that converted — converted out of the total that could have.

#### Total sales revenue

The total revenue from logged conversions, in your workspace currency (shown as ฿ / Thai Baht in the example).

***

### Sales by Agent

A per-agent table. Per the note on the page, **only sales from conversations closed in Zaapi appear here** — same closure rule as above. For each agent:

* **Converted** — conversations they closed that logged a sale.
* **Unconverted** — conversations they closed with no sale logged. (Highlighted in the UI to draw the eye to missed conversions.)
* **Conversion Rate** — Converted ÷ (Converted + Unconverted) for that agent.
* **Sales revenue** — total revenue from that agent's converted conversations.

***

### Good to know

* **Dashboard empty?** The conversion-logging workflow isn't enabled — see the top of this page.
* **Logged at closure** — only closed conversations count; conversions are recorded when the conversation closes.
* **Currency** — revenue is shown in your workspace currency (฿ in the example).
* **A high Unconverted count** usually means conversations were closed without a sale being logged — either genuinely no sale, or the logging step was skipped.