Limitations

File Uploads

• Image (10 MB)

• Video (30 MB)

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Character Counts

For Shopee messages, you can send a maximum of 600 characters in a single response

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Messaging Limits

• Sellers can only message within 7 days of the last buyer message

• Sellers can only send 5 consecutive messages before buyer reply

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Automated Messages and Response Rate

Shopee does not count automated messages (such as greeting or welcome messages) toward your store’s response rate. These messages are considered system-generated and do not reflect human interaction.

If you want your replies to count toward your store’s response rate, you can use the Zaapi AI Agent. Messages sent by the AI Agent are treated as human responses, helping you maintain or improve your Shopee response rate automatically.