WhatsApp broadcasts overview

A broadcast is a single WhatsApp message template sent to many contacts at once, delivered as a normal one-to-one chat. Each recipient sees a private conversation with your business — they can't see other recipients, and when they reply, the reply lands in your Zaapi inbox as a regular chat that your team can pick up.

This is not the same as a "broadcast list" in the WhatsApp Business app. Those are capped at 256 contacts and only reach people who have saved your number. Broadcasts in Zaapi run on the WhatsApp Business Platform (Cloud API), so you can reach thousands of contacts, and every send is measurable.

You're only allowed to send broadcast messages to contacts that have given explicit opt-in permission to receive your messages

What you can use broadcasts for

• Promotions and campaign launches — sales, new arrivals, seasonal offers

• Announcements — store openings, opening-hours changes, policy updates

• Re-engagement — win back customers who haven't messaged in 60 days

• Event and appointment reminders — RSVPs, class schedules, bookings

• Post-purchase follow-up — review requests, replenishment nudges

Why broadcast from Zaapi

Replies become real conversations. A broadcast is a conversation starter. Replies open in your shared inbox with your existing labels, assignment rules, quick replies and AI handling already applied — so a campaign that works doesn't overwhelm your team.

Revenue attribution, not just open rates. Zaapi tracks delivered, read and replied, and also conversions and conversion value per broadcast, and per individual recipient. You can see which campaign made money, and click through to the exact chat that closed.

Compliance handled by default. Zaapi automatically excludes contacts who opted out of marketing and skips contacts you messaged with a template in the last 24 hours. It also prevents broadcasts that would push you over your WhatsApp daily messaging limit, which is a common cause of WhatsApp account restrictions.

Before you start

• WhatsApp broadcasts are available on the Pro and Advanced plans, but are not available during free trial

• You need a connected WhatsApp Business account in Zaapi.

• You need a payment method on your Meta Business Portfolio — Meta bills you directly for template messages.

• You need at least one approved message template.

Broadcast messages are charged at the standard WhatsApp Business Platform messaging rates. Marketing-category messages cost more than utility messages, and rates vary by recipient country.