Broadcast on WhatsApp

Overview

You can use Zaapi to create broadcast campaigns to engage customers via WhatsApp mobile number & view the performance data. There are 2 main benefits of using Zaapi to send your broadcasts:

1. You can use labels that you have created in Zaapi, or upload a .csv file with mobile numbers to target customers

2. You can see the specific broadcast that a customer received and replied to directly in the chat history

Please note, you must have a payment card on file within Meta Business Suite for broadcasts to be sent, and these messages will be charged at the standard rate defined by Meta

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How to create a broadcast

1. Click on the "Broadcast" icon in the sidebar

2. Click "WhatsApp" from the menu

3. Click "Create new broadcast"

4. Select which WhatsApp account you want to trigger the broadcast from

5. Choose whether or not you want to schedule the broadcast or send it immediately

6. Choose whether or not you want to send to all WhatsApp mobile numbers who have messaged you, or if you want to target specific friends, or send to a list of numbers via .csv upolad

   1. If you want to target specific friends, you can do so via different options

      1. Labels created and applied in Zaapi

      2. Last interaction date (i.e when the customer last sent you a message)

   2. If you want to send to a list of mobile numbers, you can import using the template provided

      1. Please ensure you use Phone number & Name as the only 2 columns. Do not add extra columns, formulae or leave any blank cells in the upload.

      2. Please ensure you use the correct country code (i.e +44) as part of the number, not starting with "0"

7. Select a template to use for your broadcast message

8. Give your campaign a name (this will not appear to customers, but will be displayed in the broadcast list so that you can keep track of the campaign - most people use a campaign title & date here)

9. Send a test broadcast by clicking "Test broadcast" and searching for your own WhatsApp number from the list of users

10. Click send

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Broadcast limitations

• Broadcasts will be charged at the regular rate in Meta Business Suite