> For the complete documentation index, see [llms.txt](https://help.zaapi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.zaapi.com/welcome.md).

# Welcome

#### What is Zaapi?

Zaapi is an AI-first customer messaging platform built for e-commerce businesses in Southeast Asia. We bring every customer conversation — from Facebook, Instagram, WhatsApp, LINE, Shopee, Lazada, TikTok Shop, and your website — into one workspace, and turn them into tickets your team can track, resolve, and learn from.

#### How Zaapi helps your team

**One workspace for every channel.** Stop switching tabs. Every conversation lands in the same inbox, with full customer and order context attached.

**Conversations become tickets.** Each customer issue is captured as a ticket with a clear status, owner, and resolution — so nothing gets lost, and you can measure what's actually happening across your support operation.

**AI that does the work.** Our AI Agent handles repetitive questions, qualifies leads, and drafts replies, freeing your team for the conversations that need a human.

**Analytics you can act on.** Track resolution times, agent performance, ticket volume by category, and CSAT — all in real time.

#### About this help centre

This help centre walks you through everything Zaapi can do — setting up channels, managing tickets, training your AI Agent, and getting the most out of analytics. Use the navigation on the left to jump to a topic, or search if you know what you're looking for.