# Sales Performance

### Overview

The **Sales Performance** dashboard tracks the number of sales closed in chat by each admin, providing key insights into conversion rates and total revenue. Monitor individual and team performance to identify top-performing agents, optimize sales strategies, and maximize revenue from chat interactions.

{% hint style="warning" %}
In order for data to appear on this dashboard, agents must close chats to [track conversions](broken://pages/adOqMWDch6aTNNEcOCYa)
{% endhint %}

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### Sales performance metrics

{% hint style="info" %}
***General rules:***

* The dashboard will only display data that the agents have manually recorded in the chat conversion modal here
* All chats that are closed by an automation or manually closed without logging, are not included in this dashboard
* The revenue displayed is only revenue that has been manually entered by each agent when marking the chat as converted
  {% endhint %}

**Number of converted chats**

* The number of chats that were marked as converted

**Chat conversion rate**

* The percentage of chats that were marked as converted

**Total sales revenue**

* The total reported revenue generated from converted chats

**Converted chats**

* The number of chats that were marked as converted by each agent

**Unconverted chats**

* The number of chats that were marked as unconverted by each agent

**Chat conversion rate**

* The percentage of chats that were marked as converted by each agent

**Sales revenue**

* The total reported revenue generated by each agent


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