Auto reply to Facebook/IG comments

Overview

Keeping up with social media engagement can be daunting, especially as your business expands. That’s where Zaapi’s Facebook comments automation steps in — an innovative tool designed to make connecting with your audience on Facebook easier and more efficient.

This feature allows businesses to automatically reply to post comments, enabling fast, tailored interactions that drive engagement and build lasting customer connections. In this guide, we’ll cover how Zaapi’s Facebook comments automation works, its practical benefits, and strategies to integrate it into your engagement plan.

Public Reply to Comments

• Respond to FAQs publicly to provide value to a broader audience.

• Address feedback openly to build trust and showcase accountability.

• Encourage further interaction by asking follow-up questions or sparking conversations.

Send Message to Inbox

• Resolve sensitive or complex issues privately for a more personalized approach.

• Share tailored offers or recommendations through direct messages to drive sales.

• Strengthen customer relationships with one-on-one communication for a personal touch.

How to set up Facebook comment automation

1. Navigate to the "Automations" area on the web app

2. Click to create new automation

3. Select "Reply to Facebook comment"

4. Select the Facebook page you want to trigger the comment automation from

5. Select which posts you want to trigger the automation on

   1. All Posts

      1. This will trigger the automation on every existing and new post that you create on Facebook (including ad posts). This can be useful if you want to just set a simple welcome automation to make sure every comment gets pulled into chat.

   2. Specific Posts

      1. This will trigger the automation on only specific posts that you choose. This can be useful if you want to set up an automation for a campaign post (i.e comment CF1) to purchase.

      2. There are two types of posts to choose from here; Regular Posts and Ad Posts.

         1. Regular posts are posts that you create from within Facebook and that appear on your page timeline

         2. Ad posts are posts generated when creating a new ad. These posts will not appear in the list immediately, so you will need to manually search for it using the ad id. To view how to find the ad post id, read the next section below.

6. Select whether you want this to trigger on every single comment, or only comments of a specific keyword such as "interested"

7. Choose which action you wish to take

   1. Like comments

      1. This creates a public like on the post for everyone to see

   2. Public reply

      1. This creates a public reply on the post for everyone to see

   3. Send message to inbox (i.e provate reply)

      1. This creates a new customer chat in the Zaapi inbox and sends the customer who made the comment a private message in dm

      2. Note that due to Facebook rules, you will not be able to continue the conversation in Zaapi until the customer has sent another message

8. Give your automation a name

9. Click create automation to trigger it on

Where to find the ID of an ad post?

You can find the ad post ID in Business Suite. Go to Meta Business Suite → All tools → Page posts → Ad posts, as shown in the screenshot below:

Facebook comment automation limitations

• You will not be able to continue the conversation in Zaapi from a private reply comment automation until the customer has sent another message