# Label Usage

### Overview

Label Usage Analytics helps you monitor and analyze the labels applied to chats over time, providing valuable insights into your case management, enquiry types, or sales activities. This feature enables you to track patterns, identify trends, and understand the volume of specific cases or conversations based on the labels assigned.

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### Label usage metrics

{% hint style="info" %}
***General rules:***

* Labels assigned to customer chats during the selected period are counted by the timestamp, even if later removed
  {% endhint %}

**Customer labels**

* The number of labels applied to customer chats based on timestamp

**Facebook Ads labels by timestamp**

* The number of labels applied to chats based on conversations initiated through a Facebook ad, displayed by ad id

**Active labels**

* The number of labels applied to chats at this particular moment in time


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