Broadcast

Overview

You can use Zaapi to create broadcast campaigns to engage with your LINE friends & view the performance data. There are 3 main benefits of using Zaapi to send your broadcasts:

1. You can use labels that you have created in Zaapi to target customers

2. You can see the specific broadcast that a customer received and replied to directly in the chat history

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How to create a broadcast

1. Click on the "Broadcast" icon in the sidebar

2. Click "Create new broadcast"

3. Select which LINE OA you want to trigger the broadcast from

4. Choose whether or not you want to schedule the broadcast or send it immediately

5. Choose whether or not you want to send to all line friends, or if you want to target specific friends

   1. If you want to target specific friends, you can do so via different options

      1. Labels created and applied in Zaapi

      2. Last interaction date (i.e when the customer last sent you a message)

      3. First interaction date (i.e when the customer first sent you a message)

6. Add your broadcast message; you can send text messages with emojis, images/videos or rich messages

7. Give your campaign a name (this will not appear to customers, but will be displayed in the broadcast list so that you can keep track of the campaign - most people use a campaign title & date here)

8. Send a test broadcast by clicking "Test broadcast" and searching for your own LINE profile from the list of users (please note, you must have already had a conversation with your own profile in Zaapi for it to appear in this list)

9. Click send!

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Broadcast limitations

• Broadcasts will be charged at the regular rate in LINE OA beyond the free message limit

• If you are on the basic LINE OA plan and you reach your LINE OA message limit, the broadcast will not be sent